Kaitlin Abare, M.S.
I am a highly accomplished marketing professional with a track record of delivering exceptional results across various industries. My strategic planning and data analysis skills have consistently driven success, and I excel in direct and indirect team management and campaign execution. My career journey also includes experiences in merchandising where I developed buy plans, managed complex inventories, and directly contributed to revenue growth.
T-Mobile
Senior Marketing Manager- Brand Strategy
October 2018- Present
Manage integrated brand marketing for the corporate priority consumer segment Smaller Markets & Rural Areas (134m pops) by concentrating on growing awareness and consideration to drive share of household growth. Contributions include always on campaign with localized messaging, innovative word of mouth programs, and data reporting and evangelism of segment performance through executive presentations. Remote role.
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Achieved and exceeded quarterly and annual business goals to deliver nearly $1b in incremental service revenue
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Consistently hit annual goals through strategic planning and data analysis to uncover opportunities.
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Indirectly manage matrix teams through campaign execution and collaboration
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Develop test and learn initiatives and use performance data to measure media mix and messaging
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Marketing MVP recognition for 5G launch and team award for impact of campaign. Senior promotion 2020.
T-Mobile
Digital Marketing Manager
January 2016 – September 2018
Managed upper funnel consumer experience for device launches and offers on T-Mobile’s digital properties. Developed testing and optimization to identify and evangelize best practices for merchandising, audience targeting, and user experience on T-Mobile.com. Managed work with internal and external agencies.
• Results include +60% YoY sales increase for launch of Samsung hero device.
• Mentored junior team members resulting in internal promotions.
Zulily
Buyer
September 2014 – September 2015
Oversaw execution and sales for emerging category for unicorn e-commerce company. Hired, managed, promoted, and developed a team of Assistant Buyers.
• Exceeded monthly revenue and margin goals and grew business +150% YOY.
• Managed sales calendar, budget and, forecasts to deliver over $6m revenue.
Backcountry.com
Buyer
September 2011 – August 2014
Developed and implemented budget, markdown schedules, assortment plan, inventory, and lifecycle management, and presented results to leadership. Integrated trend forecasting and data in purchasing and product marketing
• Managed merchandising and site analytics for category including migration of catalog to new enterprise platform
• Consistently increased category sales YoY despite downturn for rest of site through product assortment success
Northeast Sales
Sales Rep
October 2010 – August 2011
Presented and marketed product lines and regularly communicated with retailers. Organized sales events in the New England territory for Rossignol ski equipment and clothing. Developed buy plans with retail accounts and trained staff on product.
The Alpine Shop
Buyer and Manager
August 2006 – September 2010
Managed purchasing and staff for multi-million-dollar specialty retail business for brick and mortar and digital channels.
• Grew e-commerce channel to $1m in revenue by negotiating buys and lifecycle management of excess inventory
Education
Master of Science: Global Marketing Management
Boston University 2022
Bachelor of Arts: Communications, Justice Studies, and Political Science
University of New Hampshire 2006
